Sapphire Health

Process:

Project Goal: 

• Increase brand awareness and acquire new client partners by using the website as an engaging sales/marketing vehicle.
• Align the website messaging and experience with the brand refresh to keep Sapphire’s online presence up to date.
• Build a turn-key site that will be handed back over to our in-house Diamond staff for regular maintenance, edits, and upgrades.

Challenge:

The main users are healthcare professionals working in corrections facilities or representing correctional medical groups.

Pain Points:

• The current website conveys dated branding and messaging. Certain design elements are not very mobile-friendly, including certain sections (i.e. Homepage hero) and the contact form.

• Menu navigation is confusing and does not display all pages.

• The site is very copy-driven with minimal interactions, animations, and transitions to propel visual engagement. The current layout also lacks call to actions (CTAs) that will further drive user flow through the site and ultimately conversions.

Main Conversion

• Contact a representative at SapphireHealth to learn more about their solutions offerings and explore potentially implementing them for their correctional facility.

‍

Solution:

Project Goals:

Increase Brand Awareness and Acquire New Client Partners:

• Implement a clear and compelling visual hierarchy to showcase Sapphire Health's brand elements prominently.
• Utilize engaging visuals, infographics, and success stories to communicate the brand's value proposition.
• Incorporate strategic calls-to-action (CTAs) throughout the site to encourage user interaction and lead generation.

Build a Turn-Key Site for Easy Maintenance and Updates:

• Develop the website on a user-friendly content management system (CMS) to facilitate easy updates.
• Create a style guide documenting design elements, ensuring a standardized and scalable design system.

Main User Experience Improvements:

Dated Branding and Messaging:

• Implement a modern and visually appealing design to align with contemporary trends.
• Refresh content to reflect current industry standards and highlight Sapphire Health's innovative approach.

‍

Mobile-Friendly Design Elements:

• Optimize the website for mobile responsiveness, ensuring a seamless experience on various devices.
• Prioritize mobile-friendly interactions, such as touch-friendly buttons and easy navigation.

Confusing Menu Navigation:

• Simplify the menu structure for clarity and intuitive navigation.
• Use clear labels and categorize information logically to help users find what they need quickly.

Copy-Driven Layout with Minimal Engagement:

• Enhance visual engagement by incorporating interactive elements, animations, and videos.
• Introduce clear and strategically placed call-to-action (CTA) buttons to guide users through the site and encourage conversions.

‍Increase Conversions:

Facilitate seamless communication with Sapphire Health representatives by strategically placing prominent and accessible contact forms across the website. Offer multiple contact channels, including phone, email, and online submission forms, while enhancing user engagement through the implementation of real-time chat functionality for immediate support.

Outcome:

The redesigned marketing website achieved a modern, visually appealing aesthetic, positively impacting user engagement and brand perception. Although specific metrics were not provided, the UI improvements and streamlined content presentation contribute to an enhanced user experience, laying the foundation for increased brand visibility and potential client acquisitions.